City Drawers in Belfast
In June 2011, Dee Bielenberg capitalized on an opportunity to transform vacant spaces in her building into something the Belfast community urgently needed—an intimate apparel shop. The inspiration for City Drawers came during a time of local debate over a proposed Walmart, which highlighted a surprising community need: accessible, quality underwear. With a background in fashion but new to retail, Dee launched City Drawers to meet this demand, quickly becoming an essential destination for personal apparel.
City Drawers has grown from just offering basics to becoming a specialist in fitting and intimate apparel, adjusting its focus based on customer feedback and needs. “Originally, I planned to stock men's, women's, and children's underwear,” Dee says, “but I quickly learned the real demand was for women's intimate apparel, especially hard-to-fit items.” This pivot has made City Drawers a destination for those seeking personalized fitting experiences and high-quality products, from everyday basics to specialty items in all sizes.
The store is renowned for its expert fittings and the personal touch it brings to the intimate apparel shopping experience. Dee prides herself on the store’s atmosphere and the care her staff takes in ensuring every customer finds their perfect fit. “It's not just about selling bras; it’s about educating our customers and helping them find comfort and confidence in their choices,” she says.
The team’s commitment to their community and their flair for fashion have turned City Drawers into a local gem. “I always tell people, ‘We might be small, but we bring the essence of big-city specialty stores right here to Belfast,’” says Dee. This blend of local convenience with big-city quality has solidified City Drawers’ reputation as the go-to place for anyone looking to enhance their wardrobe from the inside out.
FAMOUS FOR:
Expert bra fittings and a personalized shopping experience. They specialize in offering a wide range of intimate apparel, including hard-to-find sizes and styles, ensuring every customer can find comfort and confidence in their selections.
ADDRESS:
105 Main Street in Belfast, ME
HOURS:
Mon through Sat: 10a-5p
WEBSITE:
citydrawers.com
photos by Tiffany Wolff
