John and Riley Petersen + Gunner & Lux

Gunner & Lux, a unique father-daughter venture based in Warren, Maine, began when Riley was just five years old. Using vintage jewelry collected throughout her childhood, Riley crafted her first necklace, learning to wield pliers, tweezers, and knots along the way. What started at a humble lemonade stand has grown into an internationally recognized brand, with Riley’s creations now featured in stores globally.

The mission of Gunner & Lux is to create bold, positive, and empowering designs. Their hope is that these pieces not only bring smiles but also inspire those who wear them. The brand’s success is evident, with features in prestigious outlets like Barneys NY, Nordstrom, J.Crew, Vogue, Forbes, and Teen Vogue.

More than just a jewelry brand, Gunner & Lux champions human rights and aims to make a positive impact in the world. Known for their stand on social issues, Gunner & Lux offers a wide range of products—from Feminist necklaces and whimsical charm necklaces to awareness-raising stickers and exciting collaboration items. Their creative naming process reflects their philosophy, with “Lux” symbolizing a softened luxury and “Gunner” representing the spirit of a warrior.

Living in Maine has deeply influenced their designs, with local elements like sailboats, glow-in-the-dark lighthouse necklaces, seashell lockets, coral necklaces, and the beloved Beach Life necklace featuring a pink seahorse. Their connection to the community is strengthened by local retailers like Winifred & Evalyn, Hundred Acres, and Daytrip Society, who proudly carry their products.

Gunner & Lux is more than a brand; it’s a movement. With each piece crafted, Riley and her father continue to spread joy, inspire change, and advocate for what they believe in, making them a beloved part of both the local and global communities.

WEBSITE:
gunnerandlux.com

Photos: Aaron Snow